Privacy Policy

Appstree Corporation (“company”, “we”, or “us”) is doing its best to protect the valuable personal information of our customers (“user”, or “users”) and complies with the relevant laws and regulations that information and communication service providers must comply with.

The company informs you of the purpose of using personal information collected from users through the privacy policy and what efforts and actions the company is taking to protect personal information.

The company's privacy policy can be changed from time to time due to changes in laws and guidelines related to personal information protection or changes in the company's internal policy.

In case of revision of the privacy policy, the company shall post a notice in the app with a clear statement of the application date as well as the current privacy policy seven (7) days prior to the application date. However, if the amendment is unfavorable to the users, the company shall extend this notification period for thirty (30) days prior to the application date.

Users have the right to disagree to the amended privacy policy. If a user does not agree to the amended privacy policy, he/she has the right to terminate the agreement for use. Notwithstanding the clear statement of the company, when it gives a notification pursuant to the previous clause, that users would be deemed to have agreed with the amended privacy policy if he/she does not express any opinion within thirty (30) days, if the user does not show any disagreement explicitly, the user shall be deemed to have agreed with the amended version of the privacy policy.

This privacy policy applies to mobile platform-based game services provided by the company (collectively, the “Appstree Service").

Article 1. Collection of Personal Information

“The company collects and uses only essential personal information necessary for providing users with the Appstree Service.“

The company collects the following personal information through users' membership registration, use of the Appstree Service through external platform, and automatic collection of information.

1. Information Provided by the User

1) The information collected when signing up for membership is as follows.

- [Required] nickname

2) The information collected when using games through the external platform (Google, Apple, Facebook or Kakao) accounts is as follows.

- [Required] User identification information (by platform)

※ When linking external platform accounts, we only collect and use user identification information for service linkage.

2. Automatically Collected Information

The following information can be automatically collected during the service usage.

- Game usage record (game progress and play data), access record, authentication record, fraudulent usage record, banning record, game version

- Mobile device information (device information, country information), and data from interaction with other users

Article 2. Purpose of Using Personal Information

"The company processes the personal information collected for the following purposes."

1. Provision of the Appstree Service and fulfillment of contract

1) Personal information is used for member management and identification.

2) Personal information is used for payment processing for paid services such as fee settlement, payment, and refund.

3) Personal information is used to handle user inquiries or complaints.

4) Personal information is used to improve user experience and game quality.

5) Personal information is used to deliver announcements on service failures, changes in terms and conditions, personal information usage details, etc.

2. Improvement of the Appstree Service provision environment

1) Personal information is used to create an environment where services can be used comfortably and safely.

2) Personal information is used to check and fix various game errors or bugs.

3) Personal information is used to analyze the service usage environment and provide more suitable services in consideration of the user characteristics.

4) Personal information is used to prevent fraudulent subscriptions and restrict abusive usage.

5) Personal information is used to investigate illegal activities or to comply with relevant laws and regulations.

Article 3. Provision of Personal Information

"The company shall not provide the collected personal information to an institution, organization, or partner ("third party") without the consent of the user."

However, the following cases are excluded.

1. When the user agrees in advance

If the company determines that it needs to provide the user's personal information to a third party, it will inform who provides the personal information and for what reason, and provide it after obtaining separate consent according to the consent procedure, and if the user disagrees, the company will not provide the personal information to a third party.

2. In the event of an investigative agency's request or a lawful obligation to provide personal information in accordance with the procedures and methods prescribed in the Act for the purpose of investigation

Article 4. Duration of Retention and Use of Personal Information

“The company shall retain and use the user's personal information during the period agreed upon, and delete it without delay when the purpose of collecting and using personal information is achieved or the retention period expires."

(However, in order to minimize damage caused by unwanted membership withdrawal or payment theft due to internal settlement processing or personal information theft, information can be temporarily retained for up to 30 days after requesting membership withdrawal, and will be completely deleted later.)

In addition, the following information shall be preserved for a certain period of time according to each stated reason and shall not be used for any purpose other than the stated purpose.

1. Reasons for holding information under relevant laws and regulations

1) Act on the Consumer Protection in Electronic Commerce, Etc.

- Records related to labeling/advertisement: 6 Months

- Records related to agreements or subscription withdrawal: 5 Years

- Records related to payments, supply of commodities: 5 Years

- Records related to consumer’s complaints or settlement of disputes: 3 Years

2) Protection of Communications Secrets Act

- Records on website visit: 3 Months

Article 5. Procedures and methods for review, update, or delete personal information

You have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please email us at or refer to "Article 8. Contact Us".

“The company deletes the user's personal information without delay after the purpose of collection and use is achieved or the period of retention and use has elapsed."

The procedure and method of deleting personal information are as follows.

1. Deleting Procedure

After the purpose of using personal information is achieved, it will be deleted without delay according to the "Article 4. Duration of Retention and Use of Personal Information".

2. Deleting Method

Hard copies are incinerated or shredded, and soft copies are permanently and irrecoverably deleted through technical methods.

Article 6. Your Right

"Users can view or correct their personal information at any time, and if users apply for withdrawal from membership or suspension of processing, the company takes necessary measures without delay."

1. The company can legally process personal information only if one or more of the following conditions apply.

1) When the user agrees with processing his/her personal information

2) When it is necessary to fulfill the contract concluded with the user or to provide services

- Implementation of a contract with a user, settlement of charges, provision of services, etc.

- Membership management, identification, etc.

3) When it is necessary to take related measures at the request of the user

4) When the company needs to process personal information to comply with legal obligations

- Compliance with relevant laws, legal procedures, government guidelines, or requirements, etc.

5) When personal information processing is necessary to protect the important interests of users (or other natural persons)

- Detecting, preventing, or responding, etc. to fraud, abuse, security risks, and technical problems that may cause damage to users (or other natural persons)

6) When personal information processing is necessary to perform business for the public interest or to exercise the company's public authority

7) When personal information processing is necessary for the legitimate interests pursued by the company or a third party

2. Users can exercise their rights in regard to each of the following subparagraphs to the company at any time.

Users have access to their personal information and have the right to correct inaccurate information. If you need additional details on your rights to exercise or wish to exercise your rights, please email us at or refer to "Article 8. Contact Us". However, some of these rights may be linked to specific legal conditions and may not correspond with the specific situation of the user.

1) Right of access

Users have the right to confirm that they have access to personal information processed by the company. If you have any questions about personal information processing or want to know about the user's personal information processed by the company, please contact the company at any time to obtain the information.

2) Right to rectification

Users have the right to request the company to correct inaccurate personal information. In addition, users have the right to complete incomplete personal information by providing additional statements.

3) Right to be forgotten

Users have the right to request complete deletion of personal information and can request deletion from the company. The deletion of personal information can be done through the customer center ( or by selecting to delete the account on the in-game screen.

4) Right to restrict the processing activities

Users have the right to restrict the company's personal information processing. However, if the user decides to restrict the company's personal information processing in relation to service provision, the user may not be able to use the service.

5) Right to data portability

Users have the right to request the company to deliver their personal information in a structured, commonly used, and machine-readable form, and to request that such information be transmitted to other controllers.

6) Right to object

Users have the right to refuse the company to process their personal information. However, if the user refuses the company's personal information processing, the use of the company's services may be restricted.

7) Right to lodge a complaint with a supervisory authority

Users can contact the company at any time to resolve the issue if they are dissatisfied with the company's personal information processing method. In addition, users have the right to lodge a complaint with a supervisory authority at any time.

8) Right to withdraw consent

If the company processes the user's personal information based on the user's consent, the user has the right to withdraw such consent at any time. The withdrawal of the user's consent will not affect the legitimacy of personal information processing based on the consent prior to withdrawal.

9) Right to automated individual decision-making, including profiling

The users may request to cease the automated treatment of personal information, including profiling, which has critical impact or cause legal effect on them.

If you wish to exercise the rights listed above, please contact

Article 7. Measures to Secure Safety for Personal Information

"The company is thoroughly implementing the following measures to secure personal information safety so that users' personal information is not lost, stolen, leaked, altered or damaged."

However, the company is not responsible for any problems caused by insufficient security management of the user's device or leakage of passwords, important information, and personal information due to the user's carelessness.

1. Technical measures

1) The company encrypts and protects communication sections within and outside the company to safely transmit personal information on the network.

2) The company blocks unauthorized access from outside through an intrusion blocking system and monitors personal information leakage.

3) The company regularly backs up personal information in case of an emergency and takes necessary safety measures to prevent users' personal information from being leaked or altered without permission by hacking or viruses.

2. Managerial measures

1) The company limits access to personal information to a minimum, and limits the number of people who can process personal information to the following persons.

- Person directly in charge of handling user complaints, grievances, or answering inquiries

- Person who directs, manages, or supervises tasks related to personal information

- Person in charge of events, promotions, and delivery

- Person in charge of developing, maintaining, or operating a personal information processing system

- Person who inevitably processes personal information during other business processes

2) The company regularly provides mandatory annual training on personal information protection to the personnel.

3) The company is doing its best to check the implementation of this privacy policy and compliance with personal information protection through in-house (personal) information protection organizations, so that if any problems are found, they are fixed as soon as possible.

3. Physical measures

1) The company keeps documents or removable storage media containing personal information in a safe place with locks.

2) The company has established access control procedures, and restricts physical access to the personal information processing system.

Article 8. Contact Us

If you have any opinions, questions, or complaints related to the company's privacy policy and practices, you can contact the company through one of the following channels:

- Department: Customer Center

- Name: Han Heung Kyoo

- Position: Data Protection Officer & Chief Privacy Officer

- Email:

- Address: A-404, 164, Tancheonsang-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, Republic of Korea

Article 9. Changes in the Privacy Policy

Due to various reasons such as changes in laws and regulations, services, business environments, and technical issues, the company may revise this privacy policy on a regular basis.


This privacy policy will take effect on October 1, 2022.

[Previous Privacy Policy]

May 5, 2015